Boost Your B2B Sales with These 8 Best LinkedIn Messages For Sales

Best LinkedIn Messages For Sales

LinkedIn is a powerful tool for B2B sales, but reaching out to prospects can be tricky. Crafting the perfect message that will catch their attention and lead to a sale takes skill and strategy. In this blog, we will teach you how to write effective LinkedIn messages for sales. We’ll provide you with eight message templates that have been proven to boost B2B sales. These templates cover everything from an introduction message to a follow-up message, so you can be sure you are covering all your bases. We’ll also give you best practices for sending LinkedIn sales messages and common mistakes to avoid. With these tips and templates, you’ll be well on your way to making more successful connections and closing more deals through LinkedIn.

How to Write Effective LinkedIn Messages for Sales

When it comes to writing effective LinkedIn messages for sales, personalization is key. Addressing your recipient by name and customizing your message based on their specific needs and interests can make all the difference in catching their attention. But that’s just the start. Your message should also be concise and focused on the recipient’s needs, highlighting how your product or service can benefit their business. Finally, use a clear call-to-action to encourage a response, avoiding generic language or unrealistic promises along the way. By following these simple tips, you’ll be well on your way to crafting messages that resonate with potential clients and boost your B2B sales.

Keep it Short and Concise

In today’s fast-paced world, time is a precious commodity. That’s why it’s essential to keep your LinkedIn sales messages short and to the point. Long-winded messages may overwhelm your recipient, causing them to lose interest quickly. Instead, focus on highlighting the key benefits of your product or service in a concise manner, using bullet points or numbered lists where possible. Personalize your message by addressing the recipient by name and mentioning their company to show that you have done your research. Finally, always end with a clear call-to-action that encourages them to respond promptly.

Establish a Connection Before Pitching

Before sending a sales pitch, taking the time to establish a connection with the recipient is crucial. It shows that you are genuinely interested in their business and not just trying to make a quick sale. Researching the person’s profile can provide valuable insights into their interests, work experience, and connections. Incorporating this information into your message can help create a more personalized approach and increase the chances of a positive response. Additionally, using a friendly tone and asking open-ended questions can encourage engagement and help build a relationship beyond just a sales transaction.

Always Add Value to Your Message

When crafting messages on LinkedIn, it’s essential to add value to the recipient. If your message lacks substance or fails to address the prospect’s unique needs, it is likely to be ignored. To make your message stand out, focus on providing specific benefits of your product or service and how it can solve a problem or pain point for the recipient. Additionally, personalizing your message by referencing recent company achievements or highlighting shared interests can help establish a rapport with the prospect and increase the likelihood of a response. Remember that adding value should always be at the forefront of any sales message you send on LinkedIn.

Use Data to Back Up Your Claims

Utilizing data to support your claims can be an effective way to convince potential clients of the value of your product or service. However, it’s important to ensure that the data you use is relevant to their industry or specific needs. By including case studies, research findings, or statistics in your LinkedIn message, you can showcase how your offering has helped similar businesses and highlight its potential benefits for them. Just be careful not to overwhelm them with too much information – focus on a few key points that demonstrate your understanding of their pain points and how your solution can help. Using data effectively can enhance the credibility of your pitch and make it more persuasive.

Ask Questions to Engage Your Prospects

Asking questions can be a powerful tool for engaging prospects on LinkedIn. By asking open-ended, relevant questions that show you’ve done your research, you can start a conversation that helps build trust and rapport. It’s important to avoid generic, canned questions and instead focus on ones that relate to the prospect’s industry or business. Use the information you gather from their responses to tailor your sales pitch and offer a solution that addresses their specific needs. By asking thoughtful questions, you can turn a cold outreach into a warm conversation and increase the chances of closing a sale.

Give a Clear Reason for Contacting Them

When reaching out to prospects on LinkedIn, it’s crucial to have a clear reason for contacting them. This reason should be specific and relevant to their business needs or interests. Avoid sending generic messages that could come across as spammy or insincere. Take the time to research the person and their company to understand their pain points and how your product or service could help solve them. Be honest and transparent about why you are reaching out and what value you can offer. By providing a clear reason for contacting them, you can increase the chances of a positive response and ultimately close the sale.

Include a Call to Action (CTA) in Your Message

Including a clear and compelling call to action (CTA) in your LinkedIn sales message is crucial for converting prospects into paying customers. A well-crafted CTA not only encourages the recipient to take action, but it also demonstrates your confidence in your product or service. When crafting your CTA, make sure it’s specific and offers a tangible benefit to the recipient. For example, instead of simply asking for a meeting, suggest a specific date and time that works for both parties. Remember, the goal of the CTA is to move the conversation forward and ultimately close the deal, so make sure it’s strong and impactful.

Follow up with 3-4 Additional Messages

After sending an initial message to a prospect, following up with additional messages can significantly increase your chances of making a sale on LinkedIn. However, it’s important to do so carefully and strategically. To avoid coming across as pushy or aggressive, personalize each message and reference previous conversations or interactions. It’s also essential to vary the content of each message between informational and promotional purposes to keep the conversation going. Remember to respect your prospect’s time and schedule by spacing out your follow-up messages appropriately and sending them during business hours. By using this approach, you can effectively nurture your leads and ultimately convert them into paying customers.

8 LinkedIn Message Templates That Will Boost Your B2B Sales

Introducing LinkedIn message templates to your B2B sales strategy can help you save time and increase engagement with prospects. These 8 LinkedIn message templates are designed to be personalized and informative, highlighting how your product or service can solve a problem for the recipient’s business. By asking for referrals, sending follow-up messages, and providing social proof in the form of success stories or testimonials, you can establish trust and build meaningful relationships with potential customers. With a clear call-to-action and a professional tone, these templates can help you achieve success in your LinkedIn sales efforts.

Introduction Message Template

Starting a conversation with a potential prospect on LinkedIn can be challenging, but it doesn’t have to be. Following an introduction message template can help you break the ice and connect with your target audience effectively. Personalizing your message is crucial; mention mutual interests or connections to establish a connection before introducing yourself. Keep the message concise and direct, explaining why you are reaching out and what you hope to achieve. End with a call-to-action that prompts the recipient to respond promptly. By doing so, you increase your chances of receiving a positive reply and starting a productive conversation.

Referral Request Message Template

Establishing connections on LinkedIn is crucial for generating new leads and referrals. The referral request message is a perfect way to expand your network and establish relationships with other decision-makers. When writing a referral request message, it’s essential to personalize the message and clearly state the reason for the request. Make sure to mention any mutual connections or interests that you share with the recipient to establish a connection. End your message with a call-to-action that encourages the recipient to take action, such as scheduling a call or meeting. Always remember to follow up if you don’t receive a response within a few days.

Informational Interview Request Message Template

Introducing yourself to potential clients and showing interest in their business through an informational interview request message can be an effective way to make valuable connections on LinkedIn. This message template allows you to learn more about their industry or company and demonstrate how your services can help them. Start by researching the recipient and personalizing the message. Be clear about your intentions, but avoid sounding too salesy. Encourage them to schedule a call or meeting with a clear call-to-action and continue building the relationship from there. Remember to keep the message concise and focused on adding value for the recipient.

Networking Event Invitation Message Template

Introducing your network to new business opportunities can be a challenge, but networking events provide an excellent opportunity to meet potential clients and partners. Utilizing the Networking Event Invitation Message Template allows you to create a personalized message that piques their interest and encourages them to attend. Be sure to keep your message concise, include key details such as date, time, location and purpose of the event. Additionally, highlighting notable speakers or attendees can add value and make your invitation stand out in their inbox. Remember to end with a clear call-to-action that makes it easy for them to RSVP or inquire for more information.

Partnership Request Message Template

Establishing a partnership with another business can be a game-changer for your company. The Partnership Request Message Template is an excellent way to reach out to potential partners on LinkedIn and communicate your intentions. By clearly outlining what you have to offer and what you hope to gain from the partnership, you can make a compelling case for collaboration. It’s crucial to personalize the message and explain why you think the partnership would be beneficial to both parties. Keep it concise, and end with a clear call-to-action encouraging the recipient to respond promptly. Always follow up after sending the initial message if there is no response within a reasonable amount of time.

Content Promotion Message Template

Integrating content promotion as part of your LinkedIn sales strategy can be an effective way to reach potential customers. Using the content promotion message template, you can share your latest blog post or industry news with prospects and establish yourself as a thought leader in your field. To get the most engagement from your content promotion messages, it’s essential to personalize each message for the recipient and provide value by highlighting the relevance of the content to their business needs. Additionally, including a clear call-to-action that encourages readers to learn more about your company or schedule a demo can help drive conversions.

Case Study Request Message Template

When it comes to gathering valuable insights from your customers, a case study is an effective tool that can help showcase the success of your business. However, crafting a compelling case study request message can be tricky. It’s important to tailor the message to the specific needs of the customer and highlight the benefits of participating in a case study. By including specific questions and providing a structure for the case study, you can encourage participation and gather valuable information to showcase your company’s success. Don’t forget to follow up with your customer and thank them for their participation once the case study is complete.

Follow-up Message Template

The follow-up message template is a crucial tool for any salesperson looking to close more deals on LinkedIn. After making initial contact with a prospect, it’s important to keep the conversation going and build a relationship. A well-crafted follow-up message can help you do just that. By referencing your previous communication and providing additional value, you can show your prospects that you’re serious about working together. Just make sure to keep the tone friendly and professional, and avoid being too pushy or aggressive in your approach.

Best Practices When Sending LinkedIn Sales Messages

Introducing best practices when sending LinkedIn sales messages is crucial for any B2B marketer looking to make a lasting impression with their prospects. Personalizing your message templates, researching prospects beforehand, and presenting a professional tone are some of the fundamental ways to establish a strong connection with your audience. Providing value and avoiding jargon or buzzwords can help you communicate effectively and maximize engagement. Through continuous testing and tweaking of your messaging, you can build long-term relationships with potential customers that go beyond mere sales pitches. Remember that building trust and credibility takes time, but by following these best practices, you can boost your B2B sales in no time.

Personalize Your Message Templates for Each Prospect

Crafting personalized message templates for each prospect can significantly increase the likelihood of a response and build a more meaningful relationship. Before reaching out, research the prospect’s company, industry, and professional background to gain valuable insights. Using their name and referencing specific details from their profile or recent activity shows that you have put in the effort to understand them better. Avoid using generic messages or templates that sound automated or impersonal. Remember that building relationships on LinkedIn is about making genuine connections and adding value to your prospects’ lives.

Research Your Prospect Before Contacting Them

Before reaching out to a potential client on LinkedIn, it’s essential to do your research. Researching your prospect can provide invaluable insight into their business, industry, and professional background. By doing so, you can tailor your message to their specific needs and preferences, increasing the likelihood of a response. Furthermore, referencing specific details from their profile or recent activity shows that you have taken the time to understand their business and are genuinely interested in helping them solve their problems. Taking this extra step can go a long way in building a lasting relationship with a potential client.

Use a Professional Tone in Your Messages

When crafting LinkedIn sales messages, it’s essential to use a professional tone that conveys credibility and expertise. Avoid using overly informal language or buzzwords that can come across as unprofessional or insincere. Address the recipient by their name, use proper grammar and punctuation, and keep your message concise and focused on how your product or service can benefit their business. By demonstrating respect for your prospect’s time and attention, you can begin building a relationship based on trust and mutual understanding.

Avoid Using Jargon or Buzzwords

Using industry jargon or buzzwords may seem like a good way to establish credibility, but it can often have the opposite effect. When sending LinkedIn sales messages, it’s important to use clear and concise language that speaks directly to your prospect’s needs. Avoid using acronyms or terms that may not be familiar to them. Instead, focus on building a personal connection and establishing trust by using language that resonates with their pain points. By avoiding jargon and buzzwords, you can ensure that your message is easily understood and more likely to generate a positive response from your prospect.

Test and Tweak Your Messages for Maximum Engagement

To achieve maximum engagement, testing and tweaking your LinkedIn sales messages is crucial. Analyzing the metrics of your current messages can help you identify what’s working and what’s not. Experiment with different subject lines, message lengths, and calls-to-action while personalizing each message for every prospect. Continuously monitor and adjust your messaging strategy based on the results you’re seeing. Remember, personalized content can have a significant impact on engagement rates. By putting in the effort to test and tweak your messages, you can improve conversions and build stronger relationships with potential clients.

Respect Your Prospect’s Time and Schedule

One of the most important factors to consider when sending LinkedIn sales messages is your prospect’s time and schedule. With so many demands on their attention, it’s crucial to craft a message that respects their busy schedule and highlights the value you can offer. By taking a targeted approach, focusing on their unique pain points, and offering flexibility in scheduling, you can increase the likelihood of securing a response and building a lasting relationship with your prospect. Remember, the goal is not just to make a sale but to establish trust and rapport for future business opportunities.

Focus on Building a Relationship Rather Than Making a Sale

The key to success in B2B sales is building strong, lasting relationships with your potential customers. Rather than focusing solely on making a sale, take the time to get to know your prospects and their business needs. Start by introducing yourself and your company, and try to find common ground or shared interests. This creates a foundation for conversation and helps establish trust. By asking open-ended questions and showing genuine interest in their business, you can begin to build a relationship that goes beyond just making a sale. Remember: long-term success in sales comes from creating a loyal customer base through positive relationships.

Common Mistakes to Avoid When Sending LinkedIn Sales Messages

When sending LinkedIn sales messages, there are several common mistakes that you should avoid. One of the most significant blunders is sending generic messages that don’t address the recipient’s specific needs. This approach can be perceived as impersonal and unprofessional, potentially leading to a negative impression of your business. Additionally, using pushy or aggressive language in your LinkedIn sales messages can also be detrimental to building a strong relationship with prospective clients. Instead, try to focus on personalized messaging that provides value and shows a genuine interest in their business needs. By avoiding these common mistakes, you can increase the likelihood of success in B2B sales via LinkedIn.

Sending Generic Messages to Prospects

When sending out LinkedIn sales messages, it’s important to avoid the common mistake of sending generic messages to prospects. These types of messages can come across as impersonal and spammy, which can easily turn off potential prospects. Instead, personalize your message by addressing specific details about the prospect’s industry or company. This shows that you’ve done your research and are genuinely interested in their business needs. A personalized message highlights how your product or service can benefit their business and encourages a conversation with a clear call-to-action. Avoid using buzzwords or salesy language that can sound insincere and always keep the message concise and clear.

Not Researching Your Prospects Beforehand

Before reaching out to prospects on LinkedIn, it’s crucial to research and understand their business goals and objectives. Failure to do so can result in a misguided outreach attempt that is not tailored to the prospect’s needs, ultimately leading to a negative response or no response at all. Researching prospects beforehand is an essential step towards building long-lasting relationships that are based on mutual understanding and trust. Personalizing your message with relevant details about the prospect’s industry and company shows that you’ve done your homework and are genuinely interested in their business, increasing your chances of success.

Using a Pushy Tone in Your Messages

When crafting LinkedIn sales messages, it’s important to strike the right tone. Using a pushy or aggressive tone can be a major turn-off for potential clients and may lead to missed opportunities. Instead of focusing solely on making a sale, take the time to build a relationship with your prospect and provide value through personalized messages. A friendly, conversational tone can go a long way in establishing trust and increasing the chances of a positive response. Remember that building a genuine connection takes time, so avoid rushing the process or using language that may come across as insincere.

Forgetting to Follow Up with Prospects

Following up with prospects is crucial for the success of your LinkedIn sales outreach. It’s not enough to send a single message and wait for a response. Prospective clients are busy, and it’s easy for your message to get lost in their inbox. Setting a reminder or scheduling follow-ups can help ensure that you don’t miss out on valuable opportunities.

Personalization is key when following up with prospects. Try to reference your previous conversation and remind them of the value your product or service can provide. Avoid using a pushy tone, as this can be off-putting. Instead, use a friendly and conversational tone that shows you’re invested in building a relationship. Don’t forget to thank them for their time and consideration, even if they don’t end up becoming a client.

Not Providing Value in Your Messages

When crafting LinkedIn sales messages, it’s crucial to provide value to your potential clients. Generic messages that don’t address the recipient’s specific needs are unlikely to grab their attention or elicit a response. Instead, take the time to research and personalize each message by mentioning their company or recent activity on LinkedIn. Offering solutions to their pain points or sharing relevant industry insights can establish your credibility and start a conversation, rather than just pushing for a sale. Remember, providing value is key to building lasting relationships and driving B2B sales on LinkedIn.

Failing to Optimize Your LinkedIn Profile

Your LinkedIn profile is the first thing potential B2B clients will see, so it’s essential to make a good impression. Optimizing your profile can help you stand out from the competition and increase your visibility in search results. Ensure that your profile photo is professional and up-to-date, and your headline clearly states what you do and how you can help potential clients. Use a summary to showcase your expertise and experience, incorporating relevant keywords to boost searchability. Including a call-to-action on your profile can also encourage visitors to connect with you or visit your website. By optimizing your LinkedIn profile, you can establish credibility and build lasting relationships with potential clients.

Ignoring LinkedIn’s Message Character Limit

LinkedIn’s message character limit is a crucial factor to keep in mind when crafting your sales messages. Going over the limit can result in your message appearing cluttered and overwhelming to the recipient. It’s important to craft your message carefully, keeping it concise and to the point. Using bullet points or short paragraphs can help break up the text and make it easier to read. Remember that LinkedIn messages are meant to initiate a conversation, not provide a full sales pitch, so make sure you’re getting your key points across within the character limit. By respecting LinkedIn’s message character limit, you can ensure that your messages are clear, concise, and effective in starting conversations with potential clients.


LinkedIn is a powerful platform for B2B sales, but it’s important to use it effectively. By following the tips and templates we’ve provided, you can improve your message quality and increase your chances of success. Remember to keep your messages short and concise, establish a connection before pitching, add value, use data to back up your claims, ask engaging questions, and include a clear call to action. Personalize each message for every prospect, research them beforehand, use a professional tone, avoid jargon or buzzwords, test and tweak your messages for maximum engagement, respect their time and schedule. Avoid common mistakes such as sending generic messages or forgetting to follow up with prospects. Download our LinkedIn Message Templates guide now to start boosting your B2B sales on LinkedIn.

Brian Chaney